WHY SETTLE FOR LESS?
That’s what we thought when a coffee shop served our daughters a bowl of bland, soggy, uninspired oatmeal before a soccer match. We wanted flavor. We expected texture. We needed an honest meal. Instead, we got MUSH.
WE KNEW WE COULD DO BETTER
Around that breakfast table, Umpqua Oats was born. We knew oats were reliable, trusted and innately good- but the big guys were beating them up with bleaches and artificial ingredients. We became obsessed with taking oats from under-estimated to over-achieving. We started in Sheri’s kitchen, mixing recipes with our kids, foregoing standard industry processes for custom milling, and using only the highest quality real ingredients.
OATMEAL WILL NEVER BE THE SAME
Word of our reimagined oatmeal began to spread beyond Oregon’s Umpqua Valley. Today, those recipes- and new ones- out match the biggest international brands. Armed with our friendship and the love of our families, we continue to make the healthiest, highest-quality, NO MUSH oatmeal on the planet, and we’re having a blast doing it!